In the competitive business world, finding unique ways to stand out is essential. One effective strategy that is often overlooked is sending holiday cards. Yes, you read that right – holiday cards!
Brand Voice: Professional, friendly, and approachable.
In today’s cut-throat business environment, it’s becoming increasingly difficult to distinguish yourself from the competition. If you’re looking for a creative and underestimated method to stand out, you must consider sending business holiday cards.
Brand Voice: Modern, upbeat, and innovative.
Want to set your business apart from the competition? Holiday cards could be the secret weapon you’ve been searching for. While many companies rely solely on digital marketing strategies, sending physical holiday cards can be an unexpected and impactful way to make a lasting impression on your target audience.
Brand Voice: Classic, sophisticated, and elegant.
Before we dive into the benefits of sending business holiday cards, let’s take a moment to discuss why it’s essential to stand out from the competition. In today’s digital age, consumers have access to endless information and options. This means businesses must find unique and creative ways to capture their audience’s attention. Standing out from the competition can help your business increase brand recognition, build customer loyalty, and drive revenue.
Now, let’s explore some benefits of sending business holiday cards. First and foremost, holiday cards can help your business build and strengthen relationships with customers, clients, and partners. By acknowledging holidays and special occasions, you’re demonstrating that you value and appreciate your relationships. Additionally, sending holiday cards can help humanize your brand and make it more approachable. It’s an opportunity to connect with your audience personally and show them that real people are behind your business.
Sending holiday cards can also help your business stay top of mind with your audience. A physical card can stand out and make a lasting impression in a sea of digital messages. By sending a card, you remind your audience that your business exists and appreciate their support. Finally, business holiday cards can be an excellent way to showcase your brand’s personality and values. Whether you choose a humorous or heartfelt card, it’s an opportunity to express your brand’s unique voice and tone.
Now that we’ve explored the benefits of sending business holiday cards, let’s dive into the different types of cards you can send. The most common business holiday cards are Christmas cards, Hanukkah cards, and New Year’s cards. However, you can acknowledge many other holidays and special occasions with a card. Some examples include Thanksgiving, Valentine’s Day, St. Patrick’s Day, and Easter. You can also send cards for non-holiday occasions, such as birthdays, work anniversaries, or company milestones.
When selecting a card type, it’s essential to consider your audience’s preferences and beliefs. For instance, if you’re sending a card to a diverse group of clients, it may be more appropriate to send a neutral “Season’s Greetings” card rather than a Christmas card.
One of the most significant benefits of sending business holiday cards is the ability to personalize and customize them. Personalization can help make your card more memorable and meaningful to the recipient. You can personalize your cards in several ways, such as including the recipient’s name or a handwritten note.
In addition to personalization, you can customize your cards to showcase your brand’s unique voice and style. For instance, you can include your company’s logo, brand colors, or a custom message that aligns with your brand’s values. Customization options can vary depending on the card printing company you use, so it’s essential to research your options and find a company that aligns with your needs.
When it comes to sending business holiday cards, timing is crucial. You want to ensure your cards arrive before the holiday or occasion you acknowledge. It’s recommended to send cards at least two weeks before the holiday to ensure they arrive on time.
Another consideration when sending business holiday cards is who to send them to. You may consider sending cards to your most valuable clients, customers, partners, and vendors. You can also send cards to your employees to show appreciation for their hard work throughout the year.
As mentioned earlier, sending business holiday cards can be an excellent opportunity to showcase your brand’s personality and values. One way to do this is by incorporating your branding into the card design. You can include your company’s logo, brand colors, or a custom message that aligns with your brand’s values. Doing so reinforces your brand’s identity and makes a lasting impression on the recipient.
Now, let’s explore some creative ideas for business holiday card designs. The possibilities are endless, and your design will depend on your brand’s style and personality. Here are a few ideas to get you started:
– Use a humorous or playful design that aligns with your brand’s voice.
– Include a personal photo or illustration of your team or office.
– Choose your card’s unique shape or size to make it stand out.
– Use a custom font or typography to showcase your brand’s style.
– Consider using eco-friendly materials or printing techniques to showcase your brand’s commitment to sustainability.
Finally, monitoring and measuring the impact of your business holiday card campaigns is essential. One way to do this is by including a call to action (CTA) on your card. For instance, you can encourage recipients to visit your website or social media pages. You can then track the clicks or engagement you receive from your CTA.
Another way to measure the impact of your holiday cards is by conducting a survey or feedback form. You can ask recipients to provide feedback on the card’s design, messaging, or overall impact on their perception of your brand.
Let’s explore a few examples of successful business holiday card campaigns to give you some inspiration.
– Airbnb: In 2014, Airbnb sent personalized holiday cards to its hosts worldwide. The cards featured illustrations of the host’s home and a message of appreciation for their hospitality. This campaign helped strengthen Airbnb’s relationships with its hosts and demonstrate their commitment to their community.
– Starbucks: In 2018, Starbucks launched a holiday campaign with a limited edition reusable cup. The cup featured a festive design and encouraged customers to reduce waste using a reusable cup. This campaign helped reinforce Starbucks’ commitment to sustainability and offered a unique holiday gift to its customers.
– Charity: Water: In 2017, Charity: Water sent holiday cards that included a donation to their clean water initiative. The cards featured a message of appreciation and a call to action to support their cause. This campaign helped reinforce Charity: Water’s mission and values and encouraged recipients to support their cause.
In conclusion, sending business holiday cards can be a simple yet effective strategy to help your business stand out. By acknowledging holidays and special occasions, personalizing your cards, and incorporating your branding, you can build and strengthen relationships with your audience, stay top of mind, and showcase your brand’s personality and values. With the holiday season fast approaching, now is the perfect time to start planning your business holiday card campaign.